A public-facing Web site is an online extension of the organization it represents. SusQtech understands this and provides Internet solutions that not only extend an organizations reach online but help the organization to reach its strategic goals. Our solutions are built on a few simple concepts.
Help the organization. A Web site should help the organization achieve its mission, not hinder or run in direct conflict with that mission. Information should be provided in a clear, easy to navigate method so that visitors do not have to work to find what they are looking for.
Accurately represent the organization. Beyond logos and color schemes a Web site should be an accurate reflection of the organization, its philosophy and the people or businesses that it serves.
Know the customers better. Today's Web sites are no longer one-way communication tools. Customers and members expect interaction and the ability to provide feedback. If a Web site is not creating a better relationship with customers then it's merely an electronic brochure.
Streamline transactions. Thanks to sites such as Amazon and eBay everyone expects to be able to carry out online transactions in a fast, easy way. Done correctly, eCommerce can be a boon to the organization. If it is done wrong, customer can view poor eCommerce as an indicator of the organization's overall effectiveness.